One of the most effective ways to raise money for a non-profit organization is to write a fundraising letter. A good fundraising letter should have a personal touch. This means that you should avoid using generic phrases such as "Dear Friend" or "Dear Sir," and instead use the donor's first or last name. You should also avoid using the organization's name if at all possible.
The first thing to do when writing a fundraising letter is to think about the recipient. You want the letter to focus on a specific patient or person, so begin by telling the patient's story. This should be in the form of a statement or question. If you're writing a fundraising letter for your own nonprofit, you may want to use the words "thank you" or "promise to donate." Remember that the purpose of a fundraising letter is to motivate the donor to make a donation.
Next, you want to make your fundraising letter as easy to read as possible. You can do this by writing it in a 12-point Times New Roman font. Generally, a fundraising letter should be written to appeal to a four to six-grade reading level. Make sure that you don't use too many inserts and that the letter is legible. Keeping the fundraising letter brief is also essential. Don't make it too long because it can get overwhelming. You need to get across as much information as you can without dragging the reader down with unnecessary words. Don't use big words and foreign phrases, and try not to use acronyms or abbreviations
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